Content Specialist

Your opportunityAs our Content Specialist Seniors Communities, you will lead the development and delivery of content that strengthens engagement, builds trust and supports the growth of our Retirement Living and Support at Home services.You''ll work closely with Marketing, Sales, Customer Experience and creative partners to ensure content supports long and considered customer journeys from initial awareness through to enquiry and beyond.This is a handson role for someone who enjoys shaping strategy and executing at pace. You''ll balance creativity with performance, using insight, experimentation and modern tools to continuously improve how our content connects and converts.With Integrity And Creativity, You WillDevelop and execute a content strategy aligned to campaign priorities and business growth objectivesManage and update website content via our CMS, ensuring accuracy, optimisation and complianceCreate compelling, conversionfocused content across website, EDMs and social channelsEmbed SEO best practice into content planning to strengthen organic visibilityCollaborate with creative agencies to brief and produce brandaligned content, including videoCapture lowfi video and photography across village locations to support organic and campaign activityManage and maintain a forwardthinking content calendar aligned to sales and campaign activityMonitor content performance and use insights to refine, test and improve outcomesUse modern tools, including AIenabled platforms, to enhance efficiency while maintaining strong editorial quality and judgementWhat You''ll BringYou''re a contentfirst storyteller with strong editorial judgement who understands that great storytelling and strong performance go hand in hand. You balance creativity with commercial awareness and enjoy working across teams to bring ideas to life.You''re digitally confident and comfortable working in a fastevolving environment using insight, experimentation and modern tools to improve how content connects and performs.You also share our organisational values of integrity, justice, compassion and excellence, embedding them in the way you collaborate and create.You will also need:3+ years'' experience in editorial, communications, journalism or contentled digital rolesExperience creating and delivering EDM campaigns aligned to marketing objectivesExperience managing organic social media channelsA current driver''s licence and willingness to travel to village locations when requiredIdeally, You Will Also HaveExperience working with creative agencies and multimedia productionConfidence capturing lowfi video and photography for digital useUnderstanding of SEO principles and content optimisationExperience analysing content performance and identifying optimisation opportunitiesExperience in seniors living, property, aged care, real estate or hospitality sectorsWe provide meaningful opportunities and choice both for the individuals and communities we support and the dedicated people here who make it happen.At Anglicare, you''ll gain the security, stability and opportunities that come with a strong, wellestablished organisation that''s ready for the future. You''ll belong to a community of kind, humble and respectful people of all faiths and backgrounds, supported to deepen your expertise and shape a rewarding career.On top of that, here are just some of the tangible benefits you will enjoy:Flexible work optionsWith salary packaging, up to $15,900 of your income is tax freeSpend up to $2,650 on accommodation, meals and entertainment also tax freeOngoing professional development and career growth opportunitiesExclusive discounts to over 400 retailersEmployee Assistance Program and Fitness Passport accessAre you ready for a career that means more?To apply for this role, please click the ''Apply'' button and submit your resume and cover letter. All applicants will receive a response.Anglicare is as wonderfully diverse as the customers and communities we support. While we are guided by our Christianbased values, our team includes people of all faiths and backgrounds who share our commitment to serving others. We strongly encourage applications from Aboriginal and Torres Strait Islander peoples, and people of all ages, genders, abilities and cultural backgrounds. #J-18808-Ljbffr

Created: 2026-03-15