Lead Lifecycle Copywriter

About Euc Were making good health last a lifetime. More than 1 billion people globally live with obesity a major leading indicator of many preventable chronic diseases such as diabetes and heart disease. Eucalyptus (or Euc for short) is the company behind Juniper, one of the worlds largest weight management programs combining GLP1 medication with a tailored nutrition and exercise programme, supported by our multidisciplinary care team. It also runs a family of digital healthcare clinics (Pilot, Kin, Software, Compound) across mens health and wellbeing, fertility, skincare, and preventative health. These clinics create one ecosystem designed to make good health last a lifetime. Our published clinical research on Juniper demonstrates that patients in our program are 4x as likely to lose significant weight through their course of treatment. For our other clinics, we apply the same evidencebased philosophy of combining medical science, personalised care, and behavioural insights to improve patient outcomes. Since launching, weve grown fast to support millions of patients. In the last 12 months: Globally grew revenue by >130% YoY, while reducing cash burned by 90% YoY, with over $100M USD raised from global investors such as BOND, NewView, Blackbird and Airtree (early backers of companies like Canva, Stripe and AirBnb) Grew to over 100,000 monthly active patients globally across our weight management program Grew from 4,000 to ~40,000 patients in the UK, and received selective NICE endorsement to provide service to the NHS Tailored our offering to over 5,000 patients in Germany and Japan, with a goal to extend our patient base to over 30,000 patients across both markets in 2025 Whats next? Our goal for the next 3 years is to be supporting 1 million patients globally to live better for longer by launching into new conditions, demographics and geographies as we move towards our vision of creating a preventative healthcare ecosystem. Were going to build the worlds largest international digital healthcare company. This will be really hard to do, but very rewarding and possibly, the adventure of a lifetime with some of the best operators you will ever work with. If that gets you excited, lets talk. About The Role (What Youll Be Doing) Youll join the Product Growth team for Juniper Australia, responsible for Conversion, Retention, and Crosssell. Your copy will drive these metrics whilst building patient trust across every patient touchpoint: landing pages, purchase pages, emails, questionnaires, program pamphlets, inapp content, etc. This isnt just about writing fast or writing pretty. Its about writing copy that performs built on insights, backed by testing, and aligned with our mission to make healthcare accessible and human. Own conversion copy across key patient touchpoints from webpage to onboarding to longterm retention Translate complex health topics into hyperclear messaging that builds trust and drives action Spot and fill gaps in persuasive arguments (identify where we need to source testimonials, statistics from new research, expert quotes, etc.) Synthesise real patient insights (interviews, reviews, research) to shape persuasive, patientfirst messaging A/B test your work and optimise it using data and bestpractice techniques Ensure consistency in tone, narrative, and brand messaging across channels and formats Collaborate closely with design, lifecycle, product and growth teams to shape and scale the patient experience Unlock your time by building AI into your approach What Sets You Apart You bring extensive experience writing conversionfocused copy for D2C brands, and have an instinct for messaging that converts Youve written across an entire customer journey, so you (a) know how to thread cohesive messages throughout and (b) can pivot tactics and bestpractice to each stage of the journey Specific experience with landing page optimisation, email marketing, and UX writing preferred Youre a sharp, empathetic writer who can balance clarity with persuasion Youre experienced with AB testing and are energised by data, feedback, and iteration you see every word as testable and every result as a learning opportunity You have a strong sense of ownership, youre curious, and you believe that collaboration and feedback leads to better outcomes Youre efficient, and can identify what matters most in ambiguous situations Nicetohaves (but not dealbreakers) You have experience mentoring junior writers and uplifting writing quality across a team You have a knack for process improvement, using internal systems and AI writing tools to scale great copy efficiently You have experience in a regulated space (ideally health, but including fintech, insurance) and understand how to balance compliance with compelling messaging Why you should join Euc Our teams are incredibly passionate work with highperforming teams who care deeply about our patients. Expect ownership in tackling meaningful challenges, and receive feedback that helps you grow. We move at incredible speed Build, test, and learn outside of your comfort zone alongside curious, driven teammates. We will invest in your career Get access to learning budgets and mentorship from leaders across Australia, the UK, Germany, and Japan, and collaborate with toptier teams from the Philippines and South Africa. Youll also gain global experience with opportunities to move across teams, explore new markets, and travel between them. Recognised in Hatchs Hotlist as one of Australias top employer (voted by Gen Zs!), were proud to grow the next generation of talent from early career professionals to global leaders. We are all owners Equity for everyone means you share in our success and your ideas will be valued regardless of your role. We play as hard as we work Experience catered wellness talks, exercise classes, whoops to track your wellbeing, free barista coffees, funded social clubs, and quarterly rooftop parties. Well have your back Receive support at every stage of life and career through our generous parental and miscarriage leave, to health, professional development, and personal days, and our Employee Assistance Program. At Eucalyptus, we value individuals from all backgrounds, experiences, and perspectives, and we embrace the unique qualities each person brings. When you apply, please let us know of any reasonable adjustments you may need during the interview process. #J-18808-Ljbffr

Created: 2025-11-19