Senior Communications and Content Manager

Senior Communications and Content ManagerJoin Citation Group to lead communications and content for our global brand across Australia and New Zealand. The role reports to the Head of Marketing and requires a candidate with extensive experience in B2B SaaS and a passion for strategic content creation.What will you be responsible for?Develop and execute a robust content strategy aligned with agreed themes to drive lead generation, nurture prospects, and retain customers.Plan and coordinate multichannel gotomarket strategies for all contentled campaigns.Create compelling content, including eBooks, whitepapers, blog posts, case studies, newsletters, email campaigns, video scripts, and infographics.Optimise content for SEO and track performance using analytics tools to measure engagement and effectiveness.Ensure content is repurposed effectively across multiple channels, including social media, email, and web, to maximise reach and impact.Develop and maintain a consistent brand voice that enhances thought leadership and strengthens market positioning.Execute a targeted PR strategy, including drafting press releases and managing relationships with media and PR agencies.Collaborate closely with internal teams (marketing, product, sales) to align content with business objectives and customer needs.Oversee and coordinate the workload of inhouse copywriters and content contributors.What are we looking for?8+ years of experience in content, communications, and/or copywriting.Background in a SaaS/B2B/HR/legal environment is essential.Strong planning, organisational, and writing skills with a keen eye for detail.Ability to manage multiple projects, engage stakeholders, and meet deadlines in a fastpaced environment.Proven experience executing content strategies across various formats, including longform content, email marketing, and multimedia scripts.Understanding of SEO best practices and proficiency with analytics tools (e.g., Google Analytics, SEMrush).Familiarity with content management and marketing automation platforms (e.g., WordPress, Pardot, HubSpot, Monday.com).Ability to track and report on content performance, ensuring continuous improvement and optimisation.Strong team player with a proactive approach to workload management and communication.Demonstrated alignment with Citation Groups culture and values.Next steps?Hit the Apply button with your updated CV.Applicants from recruitment agencies will not be considered. Applicants must have valid working rights for Australia on an unrestricted basis. #J-18808-Ljbffr

Created: 2025-11-01