Head of Media Relations

Tourism Australia is seeking a highly skilled and strategic Head of Media Relations with a strong track record in corporate media relations, strategic communications and crisis management. This pivotal role is responsible for driving proactive news and trade media opportunities that promote Tourism Australia''s strategies, activities, and the vital contribution of tourism to the Australian economy. This role is perfect for a strategist who is passionate about amplifying the economic and cultural impact of tourism through compelling media narratives, directly enhancing Tourism Australia''s reputation worldwide. Key Responsibilities Develop and lead a comprehensive media engagement strategy to demonstrate the positive social, environmental and economic impact of tourism to Australia. Influence media stories to demonstrate Tourism Australia''s role and leadership in inbound tourism, including strategic priorities in sustainability, Indigenous tourism and accessibility. Manage communications with media, ministerial and government offices and industry associations on proactive opportunities and issues. Manage issues to protect and enhance Tourism Australia''s reputation. Provide essential media support to the Communications and Government Relations teams for ministerial activities and prepare key materials (e.g., media releases, statements and speeches). Essential Knowledge, Skills and Experience Demonstrated success in developing and implementing highlevel corporate PR strategies. Extensive experience in daytoday media liaison, including issues and crisis management, and a strong understanding of news values. Demonstrated ability to navigate and provide corporate positions on political issues and maintain alignment with government policy. Exceptional written and verbal communication, editing, and subediting skills, capable of producing timely and succinct highquality materials. Superior interpersonal skills with a collaborative, teamoriented approach, and proven networking ability. Proven ability to work under pressure, meet tight deadlines, and respond quickly to sensitive issues in a highpressure environment. Proven ability to manage highly sensitive information and respect confidentiality. A Bachelors Degree in Communications, Media, Journalism, or a related field is preferable. About Us Tourism Australia is the Australian Government agency responsible for attracting international visitors to Australia, both for leisure and business events. We are active in 15 key markets and our activities include advertising, PR and media programs, trade shows and industry programs, consumer promotions, online communications and consumer research. Why Us? We think big and without borders. We make each other better we are one team. We do the right thing we are respectful of communities, cultures and the earth. We only do work that makes a difference we focus on the things that add the most value to our industry. Were obsessed with telling the Australian story were proud of our role in sharing it with the world. What We Offer A fun, friendly, supportive team culture where we celebrate the wins. Hybrid working arrangements, offering better worklife balance. A commitment to your health and wellbeing with access to our EAP program, Fitness passport and a $265 per year health rebate. An extensive learning and development program so you can grow your skills. To apply, submit your resume and cover letter by 18 December 2025. Tourism Australia is an Equal Opportunity Employer dedicated to providing an inclusive workplace where everyone feels a sense of belonging and connection, including those with disabilities. We embrace individuals with diverse backgrounds, perspectives and experiences. #J-18808-Ljbffr

Created: 2025-12-10