Social Media Content Creator

SOCIAL MEDIA CONTENT CREATORHealthcare Home Loans | SydneyWe''re not your typical mortgage broker.Banks treat healthcare workers like everyone else.We treat them like the heroes they are.We exclusively help nurses, doctors, and allied health professionals get home loansunlocking special benefits many banks & brokers don''t even know exist.LMI waivers. Better rates. Healthcare-only discounts. Zero BS.Our mission? Become THE name healthcare workers trust when they''re ready to buy property.THE ROLEYou''ll build our social media presence from the ground up.This means creating content that:Educates healthcare workers about benefits they''ve earnedShares real success stories (nurse buys first home, doctor saves $25k)Positions us as THE trusted experts in healthcare worker home loansConverts followers into consultations and consultations into homeownersYou''ll work across Instagram, LinkedIn, and TikTok managing our business account while helping build personal brands for our two founders.This isn''t "post pretty pictures and hope."It''s strategic, story-driven content backed by metrics.You''re joining at the beginning. Your work will shape our voice, our strategy, and our explosive growth.WHO YOU AREYou''re not just a content creator. You''re a storyteller with a pulse on data. 2-4 years creating social content (bonus points for healthcare, finance, or B2B) Storyteller first - You see a nurse''s home loan journey as a narrative, not a transaction Data-curious - You track what works, kill what doesn''t, double down on wins Multi-talented - Can film, edit, write captions, manage community, read analytics Self-starter - You bring ideas Monday morning, not wait for Friday briefs Mission-driven - Healthcare workers getting screwed by banks pisses you offBonus: You have a nurse sister, a doctor friend, or you''ve worked in healthcare and get the shift work, the burnout, the financial stress.WHAT YOU''LL DOContent Creation:25-40 posts/month across Instagram, LinkedIn, TikTokFilm & edit video (iPhone + CapCut is your toolkit)Interview clients for testimonials and success storiesTurn complex finance (LMI waivers, loan structures) into 30-second ReelsCommunity Building:Respond to DMs within 2 hours (these are real people ready to buy homes)Engage with healthcare worker accounts, build genuine relationshipsTrack every metric: engagement rate, DM inquiries, consultation bookingsStrategy:Help shape voice for 3 accounts (business + 2 founder personal brands)Test content formats, identify what resonates, optimise ruthlesslyOwn your performance: follower growth, engagement, consultations from socialWHAT YOU WON''T DO Generic "Happy Monday" corporate garbage Cold outreach or pushy sales tactics Complex graphic design (we outsource that) Clock in at 9, clock out at 5 (we care about outcomes, not hours)WHAT WE OFFER $65k-$75k base (depends on experience) Up to $20k annual bonus (KPI-based - hit your numbers, get paid) Quarterly performance bonuses tied to your specific metrics $2k/year professional development (courses, conferences, tools) Ground floor role in a business going from startup to category leaderThe real upside? You''re not employee #47 executing someone else''s playbook.You''re the first social hire building something from zero. Your fingerprints will be on everything.HOW WE MEASURE SUCCESSWe''re data-driven but realistic. You''ll own the numbers that matter: Engagement rate (not vanity metrics like follower count) DM inquiries from healthcare workers Consultation bookings attributed to social Content that resonates (saves, shares, comments)We track everything weekly, review monthly, and adjust strategy based on what''s working.Specific KPI targets? We''ll set those together once you see the current baseline.TO APPLYDon''t send a generic cover letter. Show us you''re different:Portfolio - Instagram, TikTok, website, Behance, whatever showcases your work60-second video - Film yourself answering: "Why do healthcare workers deserve better home loan options?" (Send raw file, we want to see your authentic style)One example - Tell us about the best social content you''ve ever created. What made it work? Include metrics if you have them.Email: Subject: "HHL Social Creator - [Your Name]"TIMELINEWe''re interviewing now. The right person starts in 2-4 weeks.This role won''t be open long - if you''re reading this and it resonates, apply today.FINAL THOUGHTHealthcare workers spend their careers taking care of others.We help them take care of themselves.If that mission excites you, if you can turn LMI waivers into compelling stories, and if you want to build something that actually matters...Let''s talk.DomenicCEO & Co-FounderHealthcare Home Loans

Created: 2026-02-13