Digital Marketing Specialist

Location: Hybrid work from our Sydney CBD officeCompany: About Us is a leading provider of specialist engineering software used by professional and technical teams worldwide. Our products support complex, real-world workflows and are trusted by customers across multiple markets.We''re entering our next stage of growth, implementing AI in our products, sharpening how we go to market, improving how our products are understood and adopted, and building a more scalable commercial engine across our portfolio.About the RoleWe''re looking for a Digital Marketing Specialist to help execute marketing across our software products. This is a hands-on role focused on turning clear direction into high-quality, market-facing work.You''ll work closely with the CEO and senior leadership to deliver practical marketing that reflects how our products are actually bought and used. This role suits someone who enjoys being close to the product, shipping real work, and learning from direct market feedback.Key ResponsibilitiesExecute marketing initiatives across multiple B2B engineering and AI software productsCreate and improve:Website and product pagesMessaging and positioning contentSales and customer-facing materialsSupport sales-assisted buying motions with clear, focused marketing assetsHelp improve self-serve acquisition and onboarding experiencesWork with analytics and product signals to inform iteration and improvementShare clear, structured feedback on what''s working in the market and where adjustments are neededAbout YouYou''re a good fit for this role if you:Have experience executing marketing in a B2B software or SaaS environmentAre comfortable owning work end-to-end, from brief through to shipped outputUnderstand that different products and customers require different marketing approachesCan work effectively with imperfect information and minimal processAre practical, organised, and focused on outcomes rather than activityYou enjoy working with clear direction, collaborating closely with product and sales, and seeing your work land in the market.Bonus PointsExperience supporting sales-assisted software productsExposure to self-serve SaaS marketing or onboarding flowsStrong written communication and product storytelling skillsExperience working in a small or scaling software companyWhat We OfferCompetitive salary, based on experienceHybrid working from our Sydney CBD officeA focused, low-bureaucracy environment with clear accountabilityThe opportunity to work closely with leadership and have a visible impactA supportive team culture that values clarity, ownership, and execution

Created: 2026-02-26