Social Media Manager

Social Media LeadAbout Vida GlowVida Glow is a global beauty and wellness brand redefining ingestible beauty through science-backed supplements and a highly engaged global community. Social and content are central to how we tell our story, from inspiring and educating our audience to bringing creativity and innovation to how we show up every day.The RoleWe''re looking for a creative and commercially minded Social Media Lead to manage Vida Glow''s global social presence across all platforms.You''ll be responsible for setting the direction for social, planning content, and overseeing day-to-day execution, working very closely with a dedicated creative team to bring ideas to life. This role suits someone who is comfortable moving between strategy and execution, enjoys collaborating with others, and knows how to turn strong ideas into social-first content that performs.Key ResponsibilitiesSocial Strategy & ContentLead the planning and execution of Vida Glow''s social media channels (Instagram, TikTok, Facebook, Pinterest, LinkedIn, and emerging platforms)Develop social strategies aligned with brand and campaign objectivesPlan and manage social calendars in collaboration with the content teamBrief and collaborate with designers, copywriters, and content creators on social-first assetsCreate and publish content where appropriate, particularly lo-fi or reactive social contentWrite captions to ensure a consistent and distinctive brand voiceOversee community engagement and social tone of voiceBe confident in front of and behind the camera, creating content for a highly engaged global beauty audienceSupport the founder on personal social strategy and content briefs across key marketsStay across trends, platform updates, and cultural momentsBring fresh, creative thinking to how we educate, inspire, and engage our audience on socialTalent, Affiliate & Creator ActivityWork with creators, talent, and affiliates to support social content and campaignsIdentify and onboard creators aligned with the brandBrief talent on content requirements and brand guidelinesSource and manage UGC for organic and paid usageSupport tracking and reporting of creator and affiliate performancePartnerships & Cross-Functional CollaborationSupport social-led brand partnerships and collaborationsWork closely with PR, digital, and wider marketing teams to deliver integrated campaignsAssist with talent timelines, deliverables, and usage rightsReporting & InsightsMonitor social performance and engagement across platformsShare insights and recommendations to optimise content and approach over timeAbout You4-5+ years'' experience in social media management (beauty, wellness, fashion, or lifestyle preferred)Strong understanding of Instagram and TikTok best practicesConfident social storyteller with a strong eye for aestheticsHappy to move between strategy and executionComfortable collaborating with creatives and giving clear briefs and feedbackOrganised, adaptable, and solutions-focusedCommercially aware and performance-drivenCurious, culturally aware, and excited by the challenge of making science-backed beauty engaging and accessible on socialWhy Join Vida Glow?Lead social for a fast-growing global beauty brandWork alongside a highly collaborative and experienced creative teamHigh ownership with realistic scope and strong supportCreative, ambitious, and genuinely nice team cultureCompetitive salary + product perks To apply: Please submit your CV and examples of social accounts, content, or campaigns you''ve managed or helped bring to life.

Created: 2026-02-12