Marketing Officer

TAL is a world-leading education and technology enterprise, serving 4.5 million students across the globe. Established in Beijing in 2003, it made history by becoming the first Chinese education institution catering to primary and middle school students to be listed on the New York Stock Exchange (NYSE: TAL) in 2010.Think Academy, the international brand of TAL, has established campuses in 7 countries, including China, the U.K., the U.S.A., Canada, Australia, Singapore, and Malaysia.In addition to the core teaching services, Think Academy is committed to organizing educational events, charity activities, and promoting educational Sustainable Development Goals (SDGs) with UNESCO (TAL has established an strategic partnership with UNESCO since 2019).Since the recent expansion into Australia in mid-2022, Think Academy has been grateful for the fast-paced growth of our business. As Think Academy continues to strive towards excellence, Think Academy is looking forward to working with you.Think Academy provides competitive salaries with a fast-promoting channel to fresh graduates.Responsibilities1.Manage Think Academy social media platform such as WeChat & Red, generate content and do regular post to generate leads.2.Provide course information to walk in/email/phone call/WeChat/Think Academy APP, Red etc. Enquiries in a professional manner, and reach quarterly student enrolment target3.Follow up new leads generated from marketing activities, seminars and promotions via phone call, text message, email, and WeChat, Red etc.4.Update new leads follow up status and enrolled students'' information in CRM system5.Work closely with mentor team to address and meet students and parents'' academic requests.6.Work closely with remote admin team to manage and support students and parents'' daily requests (e.g., class material, homework assignment, teacher class feedback etc.)7.Help with operating and organizing marketing online and onsite events8.Termly student and parents feedback collection9.Be responsible for data analysis of each channel and identify operation issues. Generate and execute operation optimization solutions with teams to ensure operations and achieve business goals.Requirements1.Minimum 1 year of sales experience (online and face to face), experience in education industry would be an advantage2.Fluent in English and Mandarin in professional oral communication and writing3.Proactive, passionate, highly responsible, good at working under pressure, Customer oriented, honest, teamwork oriented, creative4.Extra credit (not required): proficient in graphic design and video editing skills

Created: 2026-02-11