Regional Marketing Manager

.responsive { width: 100%; max-width: 1200px; height: auto;}Reference No: 3221Office Type:FlexibleElevate Your Career with ZalarisZalaris is a rapidly expanding global leader in Tech HR and payroll solutions. We''re big enough for you to grow and be a part of an international environment but small enough for you to be visible and truly make a difference. We foster open communication and short decision-making paths that encourage creative and innovative thinking. Zalaris'' culture is rooted in values inspired by Nordic working ethos: everyone matters, aiming high and team spirit. We''re committed to building a diverse, inclusive, and authentic workplace where everyone brings their own uniqueness. Zalaris'' employees come from different backgrounds, cultures, and walks of life, and we are proud of it. Role Summary We develop and buildZalaris'' corporate brand to differentiate and build trust towards keystakeholders - customers, employees, investors, partners.Generate leads and demand forZalaris'' key products and solutions. We craft and share content (digital-led) that builds internal pride and positively influences externalstakeholders, all in an effort to build and promote the brand ofZalaris Your Responsibilities Drive and manage paid campaigns across different digital channels and prepare a report on paid campaign Identify & develop opportunities to generate and nurture leads based on digital channels and resource Own HubSpot as one of the key tools to nurture leads and qualify them for sales, and hence ensure contentis optimal for specific target audience segments Drive understanding of audience lifecycle stages and how we can drive engagement. What we offerInternational working environment. Friendly and supporting colleagues. Modern and cozy office premises. Health Insurance Team building events. Coffee, team and other supplies in the office. Gaming equipment for relaxation. Opportunity to flex work hours/remote work possibilities according to the company policyYour RoleYou do not just want to execute marketing, you want to actively shape it with strategic thinking, creativity and measurable impact in theUK, Ireland & Nordicsmarket? Then Zalaris is the right place for you.As Marketing Manager for theUK, Ireland & Nordicsregion, you will work closely with our international marketing team and be in regular exchange with Sales, Product Management and other subject-matter experts. Together, you will position Zalaris as a strong partner for HR transformations. You ensure that our messages reach the right audiences at the right time, driven by creative ideas, data-based decisions and a strong focus on results.Your ResponsibilitiesYou take ownership of developing and executing the marketing strategy for theUK, Ireland & Nordicsregion, aligned with market requirements, target audiences and company objectivesYou plan, manage and optimise integrated B2B campaigns for decision-makers in HR, Payroll and IT across webinars, trade media, events, LinkedIn, email marketing and other relevant channelsYou lead local marketing initiatives, contribute creative ideas and ensure consistent, impactful brand communication across the entire customer journeyYou work closely with Sales and international marketing colleagues, align content and activities with market needs and develop data-driven strategies for lead generation and brand positioningYou monitor budgets, KPIs and timelines, drive continuous optimisation and further develop processes and tools, including in agile environmentsYour ProfileYou have at least three years of professional experience in strategic B2B marketing, ideally in an HR, SaaS or IT environment, with initial leadership experience or project ownership being a plusYou bring strong experience in designing and executing integrated marketing initiatives, ranging from thought leadership and events to performance campaignsYou are familiar with common marketing and analytics tools for CRM, automation, content management and performance tracking, and use them effectively to manage your activitiesYou have a strong business mindset, excellent communication skills, a structured way of working and contribute both creative ideas and clear priorities to the teamYou are fluent in English (C2) and feel comfortable working in an international, decentralised environment, including collaboration across theUK, Ireland & Nordics

Created: 2026-02-10