Chief Marketing Officer

Add expected salary to your profile for insights.At Compare Club, were on a mission to empower Australians to make smarter financial choices whether its about health insurance, life insurance, energy, and beyond. Weve already made a difference for millions, but were just getting warmed up.With a significant annual marketing budget and a talented team of 25 specialists in performance, brand, CRM, and creative, our marketing department is truly the driving force behind our growth. Due to an internal promotion, were on the lookout for a commercially savvy, data-driven Chief Marketing Officer to continue to build on our strong foundations.Why this role is importantThis isnt your typical corporate CMO position its a hands-on leadership role where quick decisions are the norm, experimentation is welcomed, and the impact of your work is clear. Youll report directly to the CEO, lead a diverse marketing team, and collaborate closely with Sales, Product, and Analytics to enhance acquisition, retention, and lifetime value.Your remit will be making sure that Compare Clubs marketing ecosystem including performance, lifecycle, brand, and data works seamlessly together to achieve sustainable, profitable growth.Take charge of performance marketing and acquisition:Lead and optimise a significant media budget across Google, Meta, SEO, TV, OOH, Radio, affiliates, and more.Promote a culture of testing and learning across both digital and offline channels.Drive favorable unit economics while increasing lead volume in competitive markets.Enhance retention and lifecycle:Develop CRM and lifecycle strategies that maximize lifetime value and minimize churn.Oversee cross-sell, upsell, and reactivation campaigns, focusing on personalisation and automation.Create high-performance customer journeys through email, SMS, push notifications, direct mail, and retargeting.Build a remarkable brand:Define and evolve Compare Clubs brand platform to foster trust and differentiation.Ensure that brand initiatives support rather than clash with performance objectives.Leverage MMM, MTA, and cutting-edge attribution models to maximize your spending efficiency.Lead a dynamic, high-performance team:Guide seasoned Heads of Performance, Brand, Lifecycle, and Creative.Foster capability, accountability, and alignment throughout the broader marketing function.Enhance internal media buying and creative execution while nurturing key partnerships with platforms and agencies.What youll bring to the table:A solid background in leading large-scale acquisition and brand initiatives (preferably low to mid 8 figures).A proven history in performance marketing, CRM/lifecycle management, and brand leadership.Advanced skills in marketing analytics think MMM, MTA, and CAC vs LTV modeling.A commercial perspective you know how to link marketing metrics directly to revenue and profit.Experience thriving in fast-paced, data-driven environments with high growth.The ability to inspire and lead senior marketing leaders and cross-functional teams.Whats in it for you:A genuine executive role where you can make a real impact at the company level.Flexible hybrid working arrangements enjoy the freedom of autonomy while still collaborating in person.Join a high-caliber team in a flat structure that values low ego.A competitive compensation package with strong bonus potential.The chance to help scale an iconic Australian brand in a setting that prioritizes speed, innovation, and results.Why Join Us?At Compare Club, we value passion, creativity, and a drive for results. We believe in challenging the status quo, experimenting with new ideas, and working collaboratively as one team. If youre eager to make a difference and thrive in a fast-paced environment, we want to hear from you!How do your skills match this job?How do your skills match this job?Sign in and update your profile to get insights.Your application will include the following questions:Which of the following statements best describes your right to work in Australia?What''s your expected annual base salary?How much notice are you required to give your current employer?Do you take any medications, have any medical or psychological conditions that may affect your daily work responsibilities?Do you have any prior criminal convictions or pending charges that we should be aware of?Do you have any leave planned in the next 6 months?To help fast track investigation, please include here any other relevant details that prompted you to report this job ad as fraudulent / misleading / discriminatory.Researching careers? Find all the information and tips you need on career advice. #J-18808-Ljbffr

Created: 2025-05-08