Le Labo Lifestyle Manager

Description The Lifestyle Marketing Manager is responsible for shaping and executing the communications and operations strategy for the Le Labo brand. In this role you will work closely with cross-functional teams to drive brand awareness, customer engagement, and revenue growth for the local DTC business through innovative and data-driven campaigns.This position will have access to a range of confidential information and so will require the personal characteristics of discretion and integrity.Key responsibilities but are not limited to:LIFESTYLE MARKETINGBuild and maintain the brand''s presence in market to achieve overarching brand awareness goals Build and maintain the brand''s relationship with key press and creators across AustraliaLocalise global press releases and develop additional press materials as requiredPro-actively pitch in brand and product stories to long-lead and short-lead press to meet KPIsBuild brand product seeding strategySupport and grow Amenities program by identifying prospective partners, managing partner outreach, new partner onboarding, ownership of CRM replenishment strategy and preparation of monthly reports.Identify additional earned media opportunities, collaborations and partnership opportunities in alignment with brand positioningDevelop and execute press and influencer events; facilitate regular in-store brand immersions for key media and creatorsAnswer media enquiries in a timely mannerRETAIL OPERATIONSSupport the broader day-to-day operations of the DTC business Ad-hoc purchasing of brand related lab supplies, raising of related purchase ordersSupport all operations related to Le Labo''s personalised labelling processesSourcing of VM elements in alignment with Global brand guidelinesSupport Product Marketing by coordinating all aspects of new product launches with respect to pricing approval, product positioning, local regulations, code extension etc.Support Product Marketing by coordinating all aspects of ongoing product assortment with respect to inventory, ordering, excess management, discontinuations etc.Manage all Amenities, Press, Trade, and Corporate enquiries QualificationsBachelor''s degree in Marketing, Business, or a related field.5+ years of experience in a similar marketing role.Strong project management skills.Excellent communication and interpersonal skills.Ability to work collaboratively across teams.Data-driven decision-making skills.Proficiency in marketing software and tools.

Created: 2026-02-18