Senior Paid Media Manager

We are seeking an analytical and strategic Senior Paid Ads Manager to lead and optimize paid advertising performance across the Japanese CFD market. This role will be instrumental in driving data-informed paid media decision-making, maximizing acquisition ROI, and enhancing our competitive position through scalable trader acquisition via paid channels.Key ResponsibilitiesDesign and implement performance measurement frameworks specifically for paid advertising channels (Search, Social, Display, Video, affiliate)Analyse trader acquisition and activation metrics driven by paid media to identify optimisation opportunitiesForecast campaign performance, CAC, and LTV using historical paid media and conversion dataLead A/B testing initiatives across ad creatives, landing pages, bidding strategies, and conversion funnelsOptimise paid marketing budget allocation across channels based on ROI, CAC, and LTV analysisMonitor post-acquisition performance signals (activation, early trading behavior) to assess the quality of paid trafficConduct competitive analysis focused on paid advertising strategies and media presence within the Japanese forex industryPresent actionable insights and strategic recommendations to executive leadershipCollaborate cross-functionally with trading, marketing, product, and technology teamsEnsure all paid advertising activities comply with JFSA regulations, advertising guidelines, and platform policiesRequirementsRequired QualificationsBachelor''s degree in Statistics, Mathematics, Economics, Computer Science, Marketing, or related field5+ years of experience in paid media, performance marketing, or digital acquisition rolesProven expertise in managing large-scale paid advertising budgets with measurable ROI impactAdvanced proficiency in analytics platforms (Google Analytics, Adobe Analytics, Tableau, Power BI)Strong SQL skills and experience with data visualization toolsDemonstrated track record of driving measurable business results through paid acquisition and media optimizationDeep understanding of digital advertising channels, bidding models, and attribution frameworksExcellent communication skills in English (business level)Preferred QualificationsKnowledge of Japanese CFD market advertising practices and regulatory constraintsExperience with statistical programming languages (R, Python)Certification in Google Ads, Google Analytics, or major advertising platformsHands-on experience with Google Ads, Meta, DSPs, and affiliate platformsUnderstanding of trading platform metrics and financial market operationsBenefitsCompetitive base salary commensurate with experiencePerformance-based annual bonusProfessional development and training budgetHealth insurance and comprehensive benefits packageHybrid work arrangement available

Created: 2026-02-18