Creative Strategist

Creative StrategistLocation: North Sydney (Hybrid - WFH & Office)This is your opportunity to join one of Australia''s fastest-growing pet brands at a rare growth stage as we accelerate our global and product expansion. You''ll be part of our journey, scaling from an 8-figure ecom business to a 9-figure household brand. Your contributions will have a direct, tangible impact on our growth and success, offering you an exceptional pathway to rapidly grow alongside our business.WHO WE AREFit Litter isn''t your average pet brand. We''re a new-age, D2C powerhouse and one of the fastest growing pet brands in Australia, dominating our niche and expanding beyond. We''re obsessed with creating content and ads that convert, driving our explosive growth over the past 3 years across Australia, UK, NZ and beyond.Although we have grown significantly in a short period of time, we are only just getting started with our future growth plans. Externally, our mission is to help cats live longer quality of lives through education and easy to use cat health products. However internally, we aim to help realise the personal potential of each team member through consistent support and encouragement of pursuing excellence, guided by a belief of sincere candor and integrity.Performance marketing is the heart beat our business so we reward exceptional results, heavily. If you''re an elite performance creative who is obsessed with the art and science of scroll stopping content that converts, is motivated by clear outcomes, and want above market compensations directly linked to your impact, you''ve found your next home.WHO YOU AREA highly skilled, creative executor with a deep understanding of what makes social media ads perform. You bridge creativity with performance metrics effortlessly, crafting and directing content that hooks, engages, and converts.You''re obsessed with data but inspired by creativity. Comfortable in front of the camera yourself (ideal but not required), yet equally adept at directing UGC creators, editors, and freelancers. Your idea of success isn''t just good-looking ads; it''s ads that deliver powerful performance.Above all, you use truth as your north star for decision making and leave your ego at the door ensuring an empowering and fun workplace for all.THE ROLEConceptualise, produce, and optimise high-performing social media ad creatives for Meta, TikTok, and beyond.Use performance data (CTR, Thumbstop, CPA, ROAS) to continually refine creative strategies.Develop highly engaging organic content educating our audience on cat health and behaviour in creative formats not yet done beforeLiaise directly with UGC creators, video editors, and freelance creatives to scale your ideas.Collaborate closely with our marketing team and founder, ensuring creative output aligns with growth goals.Analyse what''s working (and what''s not) across multiple accounts - pivot fast and win consistently.Trend Spotting & Inspiration - Stay ahead of industry trends and spot what''s working across relevant brands.Media Management - Maintain an organised system for managing media files.Are able to be in front of camera/vo when necessary (ideal but not required)WHAT YOU BRING2+ years experience in a creative strategy or social advertising role within high-performance eCommerce/D2C environments.Proven track record of creating scroll-stopping ads that genuinely drive performance metrics (CPA, ROAS, CTR).Deep understanding of social media analytics. You are able to translate data insights directly into actionable creative improvements.Understanding of post-production - being able to brief editors to achieve desired outcomes as well as being able to account for post production requirements while shootingA desire for autonomy and accountability; you thrive when trusted to deliver.Strong communication and collaboration skills, especially when directing external creatives.WHAT WE OFFERAbove market base salary.Above market performance-based compensation structureHybrid working modelDirect collaboration with the founder and marketing leadership.The freedom to execute your creative vision, measured by clear, impactful results.Opportunity to grow quickly with our rapidly growing companyA role specifically crafted for high performers who want recognition and compensation directly linked to their contribution.Ready for a once in a career opportunity of joining a scaling D2C brand to a household brand?We want to hear from youPlease include examples of your high performing ads in your application.

Created: 2026-02-17