Head of Sales - Hvac/Heat-Pumps

Salexo Consulting Sydney North Shore NSW We are seeking a commercially astute, execution-focused Head of Sales to bring structure, discipline, and consistency to a sales engine ready for scale. This is a handson leadership role suited to someone with deep experience translating gotomarket (GTM) strategies into realworld traction across people, process, and performance. Youll be responsible for uniting two core sales channels governmentfunded energy efficiency programs (abatement) and trade/merchant markets (traditional B2B) under one cohesive commercial structure. Your remit: strengthen the foundations, lift performance, and position the team for scale as we expand our national footprint. This is a senior appointment, ideal for someone who has worked in growthstage, midsized businesses and understands how to build and embed commercial rhythm not just manage a sales team but lead a system that drives results. The Company At our business, innovation is what drives us and were just getting started. As an Australian leader in energyefficient technology, were redefining how homes and businesses heat, cool, and connect. From nextgeneration heat pumps and smart airconditioning systems to intelligent IoT solutions that put control and efficiency at your fingertips, we are shaping the future of sustainable comfort. We have been around in the energy efficiency space for over 20 years and have since become the market leader in HeatPump technology. We constantly evolve and are looking at adding batteries to our product portfolio in 2026. If youre a forwardthinking leader ready to make an impact in a business thats transforming an entire industry this is where you belong. Key Responsibilities Translate our highlevel GTM strategy into clear, tactical sales execution plans. Build accountability into the daytoday: structured account management, target setting, pipeline reviews, and activitybased coaching. Align and unify two distinct sales teams BDMs (traditional channel) and State Program Managers (abatement channel) into a single, cohesive commercial unit. Support team leaders to elevate their management skills, strengthen rep development, and lift overall performance. Lead the full sales reporting ecosystem via HubSpot structure, compliance, and cadence. Ensure realtime visibility of sales activity (calls, meetings, emails), conversion rates, and forecasting accuracy. Build dashboards that are useful, not just visual tools that help managers lead and executives make decisions. Drive cultural adoption of databased selling across the commercial team. Design and deliver a performancebased training program: onboarding, pitch calibration, objection handling, peer reviews, and 1:1 coaching. Define what great looks like in each step of our sales process from lead qualification through to close and embed this standard across the team. Shift sales development from adhoc to embedded, ongoing practice turning training into a weekly habit, not an annual event. Strategic Growth & Market Development Identify and address underperforming regions, accounts, or reps create clear turnaround strategies. Lead merchant/installer acquisition and loyalty, using both relational and programmatic levers (including rewards and incentives). Support product expansion efforts, ensuring launch readiness through sales toolkits, messaging frameworks, and crosssell playbooks. MustHave Experience Minimum 710 years in senior sales leadership roles, ideally within B2B or tradebased environments. Proven ability to bring structure and commercial rhythm to growing sales teams. Strong command of CRM systems (HubSpot highly regarded) and a track record of driving reporting compliance and visibility. History of leading sales training programs and embedding coaching as part of team culture. Experience unifying distributed or siloed sales teams under a single, national strategy. You must have the ability to have tough conversations when they present themselves. Bonus Points For Exposure to tradeheavy industries such as HVAC, plumbing, solar, or hardware distribution. Familiarity with governmentbacked programs or rebatebased sales channels. Previous experience in a midsized business moving from ~$20M to $100M+ revenue someone who has lived the challenges of scale. What Success Looks Like Sales managers operate with clarity and control managing activity, pipeline, and performance independently. A CRM thats not just filled out but used. Datadriven decision making becomes the norm, not the exception. Clear, consistent sales messaging across both merchant and abatement channels, backed by confidence in pitch and process. Observable lift in core sales metrics: conversion rates, rep productivity, installer engagement, and pipeline velocity. Why This Role, Why Now Youre not just inheriting a team youre helping shape the next phase of our commercial growth. The GTM strategy is in place. The market demand is strong. What we need now is a commercially minded operator someone whos been here before to turn potential into performance. If you''re looking to step into a business with strong purpose, real momentum, and a need for structure at scale, this role is built for you. Please also note, no applications will be reviewed until the 5th of January, 2026. I encourage you to apply if the role is of interest this will be a recruit for a new starter in 2026. Whats On Offer Company Car or Allowance whichever you prefer. Bonus/Comms Open to discussion. We are happy to discuss this with you and agree on whats fair/set targets with your input based on what you think is achievable etc. Head office is Northern Beaches we require you fulltime in the office. Opportunity to shape and lead the national sales function during a critical scaleup phase. Highimpact, executivelevel role with autonomy and influence across the business. Direct access to the senior leadership team your voice matters. An opportunity to leave a lasting mark on a business with momentum and a clear mission. How to Apply Click APPLY or you can send your resume to ****@salexo.com.au. Alternatively, you can call me on 02 9922 9*** for a completely confidential discussion. NB: All candidates that meet our clients shortlist will be contacted within 10 business days. Be careful Dont provide your bank or credit card details when applying for jobs. Dont transfer any money or complete suspicious online surveys. 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Created: 2025-12-12