Head of Brand Marketing

At a defining stage of growth, we are partnering with a design-led homewares and furniture brand known for its on-trend, covetable pieces - the kind you instantly want to add to cart - to appoint a Head of Brand Marketing into a newly created senior leadership role. This is an exciting opportunity for a commercially sharp, brand-led marketer to take full ownership of strategy and shape the next phase of growth. With deep D2C and retail eCommerce experience, you will define positioning, lead major campaigns, and ensure the brand shows up with clarity and commercial strength across digital, retail, and trade channels. This is not a maintenance role its a senior leadership position for someone with their finger firmly on the pulse of trends and commercial opportunity, capable of shaping both brand and broader marketing direction. Key Responsibilities Define, own, and evolve the overarching brand strategy across all channels, acting as ultimate brand guardian Set the strategic direction for campaign planning across D2C, retail eCommerce, and trade channels Partner with eCommerce to analyse performance data and translate insights into coordinated brand and growth strategies Work alongside the executive team on marketing budget planning and allocation Oversee website, email, paid media creative, and organic social content ensuring alignment to brand strategy and performance outcomes Guide photography, video, and campaign production to elevate brand perception and relevance Lead influencer, PR, and brand partnership strategy aligned to long-term brand equity and growth Manage and brief agencies and creative partners to deliver high-impact, on-brand execution Build, lead, and develop a high-performing marketing team with clear accountability About You A senior marketing leader with proven success defining and scaling brand strategy within D2C or retail eCommerce environments Experience within homewares, furniture, lifestyle, or consumer retail brands Commercially astute, data-informed, and deeply brand-led Highly engaged in modern brand building, with strong instinct for positioning, differentiation, and emerging consumer trends Strong understanding of marketing trends, customer acquisition, retention, and lifecycle strategy Confident influencing at executive level and embedding brand thinking into broader business strategy A natural leader who inspires teams while remaining strategically handson Why This Role Stands Out Opportunity to shape and scale a design-led consumer brand with strong foundations, surrounded by beautiful, on trend products you''ll love! Direct partnership with the executive team, influencing key commercial and strategic decisions High visibility, high accountability, and meaningful impact Collaborative, passionate, and downtoearth team culture Competitive senior salary package aligned to the roles scope and influence South Eastern suburbs location If youre a commercially driven brand leader with deep D2C and retail eCommerce experience, this is truly an exciting opportunity to shape a brands trajectory in a career defining way. Applications are now open please apply via the link below. All enquiries and applications will be managed with strict confidentiality. #J-18808-Ljbffr

Created: 2026-03-18