Marketing Automation Manager

Join to apply for the Marketing Automation Manager role at ORDE FinancialORDE is a rapidly growing nonbank residential and commercial mortgage lender committed to elevating Australian specialist lending standards. We provide comprehensive product solutions and deliver leading service levels, leveraging digital capabilities and deep industry experience.What we''re looking forReporting to the Chief Marketing Officer, you will drive Salesforce Marketing Cloud adoption, optimisation, automations and reporting. You will build and execute crosschannel campaigns across Salesforce and work collaboratively with the broader Marketing, Distribution and Digital teams to deliver personalised, relevant communications across the customer lifecycle stages to acquire, retain and win back customers. This role is also central to enabling scalable, datadriven marketing for our new investing arm, supporting B2B engagement with financial advisers and our transition into B2C marketing to retail investors.Key ResponsibilitiesLead the development and execution of ORDE''s marketing automation strategy, supporting both lending and investment product lines across the customer lifecycle.Manage and optimise existing B2B automation programs for lending, including nurture journeys, triggered communications, and lifecycle campaigns to drive engagement, conversion, and retention.Design new email templates and build multichannel B2B customer journeys using Salesforce Marketing Cloud ensuring personalised, timely, and relevant communications across email, SMS, and other digital channels.Establish foundational email and SMS journeys for the launch of a new retail investment product, tailored to both financial advisers and retail investors.Develop onboarding, education, and engagement journeys that guide financial advisers and retail investors through product features, benefits, and next steps.Implement audience segmentation and lead scoring models, leveraging CRM and behavioural data to prioritise highintent leads and personalise communications.Coordinate and execute adhoc eDMs and SMS campaigns in collaboration with the Communications Manager, ensuring brand consistency, compliance, and timely delivery.Collaborate crossfunctionally with Marketing, Sales/Distribution, Digital, Product, and Operations teams to align automation efforts with broader campaign and business objectives.Monitor and analyse campaign performance, using robust tracking and reporting frameworks to assess KPIs, ROI, and conversion metrics. Provide actionable insights to optimise future campaigns.Stay current with Salesforce platform updates, best practices, and emerging trends, applying new capabilities to enhance campaign effectiveness and platform utilisation.Train and support internal stakeholders to build platform capability, foster adoption, and ensure consistent use of automation tools across the business.Ensure compliance with data privacy regulations, implementing best practices for consent management, data handling, and ethical marketing communications.Why you''ll love working hereWe are a fastgrowing successful company.It''s exciting to be part of a team building something that makes a difference.We''re focused, disruptive, think outside the box and encourage new ideas.We care deeply about our people and deliver the best experience for their careers.We guarantee fun, challenge, learning and growth.We embrace diversity of thoughts and welcome new perspectives.We have a highly collaborative culture and provide an inclusive, enjoyable office experience for all staff.We remunerate well and reward high performance.We''re Melbournebased with a flexible hybrid model (three days in office, two days remote).Why we''d love to have youA bachelor''s degree with 5+ years of experience in Direct Marketing, Direct Response, CRM or DataDriven Marketing roles.3+ years handson experience in the Salesforce MarTech stack administration and engagement.Minimum Salesforce Administrator and Salesforce Marketing Cloud Account Engagement Specialist certified.Proven ability to interpret briefs, align business needs with technical solutions, and demonstrate strong project management skills using Jira.Proficient in HTML and CSS for customizing email templates, landing pages, and forms.Excellent analytical capability to drive continual efficiencies and performance from marketing campaigns.Outstanding communication, teamwork, and stakeholder management skills.Able to define, monitor, and report on KPIs for customer engagement programs, and to communicate performance and challenges clearly to different audiences.Selfstarter with a positive ''cando'' energy and a sense of humour.Experience in the financial services, mortgage broker, or home loan industry (highly desirable).Full working rights in Australia.Join usWe are dedicated to investing in our team, offering competitive remuneration benefits, and creating a highquality culture that values your ability to deliver and contribute. If this resonates with you, please submit your application to [email protected]. Privacy and confidentiality can be assured. #J-18808-Ljbffr

Created: 2026-03-16