Head of Performance Marketing - Remote

Competitive salary with great culture & benefits This role is offered as a full time contract of up to 16 months to cover a period of Parental Leave. Sweat is a supportive and flexible workplace and the role can be fully remote, or hybrid from our offices in Adelaide or Melbourne. This is a senior leadership position with full ownership of Sweats end-to-end acquisition strategy across paid social, search and digital advertising channels, including Meta, Google and Apple Search Ads. You will own commercial performance across these channels, delivering the optimal mix of leads and revenue while maximising ROI, CAC and lifetime value. Youll operate at both strategic and handson levels, shaping longterm investment strategy while maintaining strong executional oversight across key channels. As a member of the Leadership Team, youll contribute to enterprise strategy, forecasting and capital allocation decisions, ensuring performance marketing is tightly aligned to revenue, margin and growth objectives. What youll be responsible for. Acquisition & Commercial Performance Define and execute acquisition strategy across App and Web Optimise key KPIs including Cost Per Trial, ROAS, CAC and LTV Allocate and manage multi-channel advertising budgets Lead experimentation frameworks and unlock scalable growth opportunities Evaluate and test new channels aligned to commercial goals Oversee affiliate strategy for scalable customer acquisition Lead promotional campaign performance while protecting margin and brand positioning Maintain compliant, data-driven tracking and attribution frameworks Partner cross-functionally with Product, Data, Creative, CRM and Commercial teams to optimise the full acquisition and retention funnel Present weekly and monthly performance insights to the Leadership Team Contribute to enterprise strategic planning and investment decisions Pressure-test commercial investments and ensure disciplined ROI thinking Provide competitor and industry insights to inform strategic decisions Build, mentor and lead a high-performing performance marketing team Foster a culture of experimentation, accountability and continuous optimisation Coach and develop team members in line with Sweats development philosophy Plan and allocate resources to ensure objectives are achieved About You Significant experience in a similar senior performance marketing role 45+ years in acquisition, paid media, eCommerce or digital growth Proven leadership experience building and leading high-performing teams Deep handson expertise across Meta Ads, Google Ads and analytics platforms Strong commercial acumen; comfortable managing large budgets and forecasting ROI Advanced analytical capability and confidence interpreting complex datasets Experience running structured experimentation frameworks (A/B testing, incrementality, etc.) Ability to manage multiple high-impact initiatives simultaneously Tertiary qualification in marketing, business, computer science, mathematics or statistics Experience with advanced marketing automation platforms and attribution tools is highly regarded. What Sweat Offers. The opportunity to join the high performing Sweat team, full of amazing people who are incredible at not just what they do, but also how they do it. A culture of ongoing learning, including a personal Professional Development budget for you to choose how to spend. A supportive Bumps and Babies parental leave program, with generous leave provisions, a phased return to work and a Super Booster payment on your return. A safe and inclusive workplace where you can be your true, authentic self. Please apply via Seek by submitting your resume and a cover letter. Applications close Monday 16th March. Applications may be reviewed and progressed prior to this date. Sweat is a diverse and inclusive employer. Please let us know if you require any adjustments to the application process to enable you to apply. #J-18808-Ljbffr

Created: 2026-03-01