Senior Brand Manager

About the Business Our client is a powerhouse in the Australian FMCG space, dominating their category across Coles, Woolworths, Aldi and Costco. With a fast-growing international presence and a strong position in the US market, they''re known for high-quality products and consistent performance. Based in Melbourne''s CBD, the team is close-knit, pragmatic and genuinely passionate about elevating the way Australians experience premium food. It''s the kind of environment where people roll up their sleeves, back each other, and celebrate the wins. The Role The Senior Brand Manager role will be central to shaping how the portfolio shows up in market over the next few years. Reporting into the Head of Sales & Marketing, you''ll be trusted to own key projects rather than just execute a to-do list. You''ll blend brand strategy with category and shopper thinking, using data to inform decisions and then bringing them to life through compelling campaigns and in-store activations. It''s well suited to someone who enjoys being "in the detail", but also wants a seat at the table when bigger commercial decisions are being made. For the right person, there is a clear trajectory into a marketing role over the next months, with increasing ownership of the portfolio and broader leadership exposure. Key Responsibilities Shape and deliver annual brand and category plans that drive penetration, growth and loyalty. Own the brand planning cycle from insight generation and portfolio diagnostics through to execution and performance review. Work with external partners and agencies to build PR, media and campaign activity that cuts through and protects brand equity. Spot gaps and opportunities in the market, building robust NPD concepts and business cases, then partnering cross-functionally to launch them. Take accountability for the A&CP budget, ensuring every dollar is working hard and linked back to clear objectives and outcomes. Use data tools such as IRI, Nielsen, Quantium and Stratsuite to inform pricing, promotional strategy, merchandising and innovation. About You You''ve built your career in FMCG marketing, with solid experience across brand management with food or beverage. You''re commercially minded and analytically strong, but also enjoy the creative side of brand building. You have hands-on experience with NPD, from idea to shelf, and know how to collaborate across sales, supply, and finance. You''re comfortable managing budgets, interpreting data and using insights to influence internal and external stakeholders. Above all, you''re curious, energetic and passionate about premium food brands, with a genuine desire to make an impact in a growing business. If this sounds like you, please apply today. For a confidential discussion, you can also reach out to Juliette Noone at #J-18808-Ljbffr

Created: 2025-12-12