Growth Marketing Manager

Join to apply for the Growth Marketing Manager role at Plexus 5 days ago Be among the first 25 applicants Direct message the job poster from Plexus At Plexus, we''re not just growing - were scaling at speed. As a fast-moving legal tech company, weve built products that over 200 of the worlds top brands (like LOral, Woolies, Coca-Cola, Lion, and Nike) already love. And were just getting started. Were now looking for a Growth Marketing Manager to help us drive some ambitious goalsincluding driving a 30% year-on-year increase in marketing-sourced revenue. Reporting to the CMO, you''ll play a key role in refining our demand generation strategies, improving lead quality, and driving innovative acquisition and content initiatives. This isnt a role where youll just be executing tasksyoull be shaping our growth strategy, working closely with Sales, and making a direct impact on the business. If you''re someone who gets excited by solving complex marketing challenges, enjoys working autonomously, and wants to grow into a broader marketing leadership role, this is your chance. About the Role Lead the development of awareness, demand generation, and nurture programs, making sure they align with our growth goals. Own and optimise AEO/SEO, CRO, and SEM, focusing on scaling funnel growth while keeping costs low. Refine our lead nurturing strategy and attribution model to improve conversions using our tech stack (HubSpot, Salesforce, and Outreach). Manage and own Plexuss HubSpot and conversational AI instance, ensuring campaigns and processes scale with our growth. Develop thought leadership and persona-based content marketing (e.g. articles, guides, webinars) that drives demand. Track and measure campaign effectiveness and marketing performance, using data to make informed decisions. Improve our lead hand-off process, giving SDRs better insights to boost sales accepted leads and opportunities by 20%+. Enhance our self-registration funnel for Promotion Wizard, contributing to 30% of its revenue. Your Background Youre an experienced Growth Marketer with 8+ years in B2B marketing, ideally in SaaS, tech, or even betterlegal or financial tech. Youve built and executed digital-first marketing strategies that drive real results, and you know what best-in-class demand generation looks like. This role is a mix of strategy and executionone day, youll be deep in campaign performance data, the next, youll be brainstorming high-level marketing plans with senior leadership. You also know how to partner with Sales and work cross-functionally with SDRs. Wed love to hear from you if youre: Self-driven You dont need hand-holding. You take ownership and push boundaries to make things happen. Highly organised You can juggle multiple projects, meet deadlines, and keep everything on track. Adaptable You thrive in fast-moving environments and can pivot when needed. A strong communicator Whether it''s writing compelling content, presenting ideas, or working with Sales, you know how to get your message across. Hardworking Youre committed to doing great work and arent afraid to go the extra mile. Creative and analytical You love solving problems with both data and out-of-the-box thinking. Coachable You welcome feedback, love learning, and constantly look for ways to improve. Bonus points if you have Hubspot and Salesforce experience! Why Join Plexus? Own your work This is your chance to lead key initiatives and drive real growth. Move fast Were a growth-focused scale-up, meaning you can build, test, and iterate quickly. Make a difference Be part of a team thats redefining legal tech. Grow with us Career progression is huge here, and we invest in our people. Learn from the best Youll work closely with an experienced and supportive leadership team. Hybrid work model Three days in the office, two from wherever suits you. This role is available in either Sydney or Melbourne CBD. Ready to make a real impact? We are! Apply now and let''s rewrite the future of legal tech together. Plexus is an equal opportunity employer. We welcome and encourage applications from all backgrounds, communities and industries, and are committed to having a diverse team who, together, will kick huge, exciting and impactful goals. #J-18808-Ljbffr

Created: 2025-11-18