Performance Marketing Manager

CloudTechX is a blockchain-based financial technology platform specialising in over-the-counter (OTC) trading and near-instant settlement services. The core offering revolves around fast, compliant AUD settlement for major crypto assets (BTC, ETH, USDT, USDC), supported by institutional-grade infrastructure.We are looking for a Performance Marketing Manager to play a pivotal role in driving qualified institutional leads, improving acquisition efficiency, and enabling revenue growth through digital performance channels.Performance Marketing Strategy & ExecutionDevelop and implement comprehensive performance marketing strategies across paid channels (SEM, social media ads, display, retargeting)Manage campaign budgets and optimise for maximum ROI across all acquisition channelsBuild tracking frameworks that capture every meaningful user interactionExecute rigorous A/B testing methodologies to continuously improve conversion ratesAnalyse user acquisition funnels and identify optimisation opportunitiesAnalytics & ReportingTransform complex metrics (CAC, LTV, conversion rates) into actionable strategies and create reporting dashboards that tell stories.Develop targeting segments that find our perfect customersDevelop dashboards to visualise performance and communicate results to stakeholdersImplement advanced targeting and segmentation strategies across platformsWork with technical teams to optimise landing pages for conversionUtilise marketing automation tools to improve campaign efficiencyMaintain expertise in emerging performance marketing technologies and approaches7+ years of performance marketing experienceFintech industry knowledge deep enough to explain blockchain at a dinner partyEqual passion for creative campaigns and spreadsheet analysisA track record of driving results #J-18808-Ljbffr

Created: 2025-11-05