Group Paid Media Director (Lead Gen) MEL

Group Paid Media Director (Lead Gen) MEL Jaywing is a talented bunch of creatives and developers, designers, content makers, strategists, and technologists. We collaborate as one to deliver highly effective, intelligent work that creates the best conditions for success. Day to day youll: Lead the strategic direction of Jaywings paid media offering for lead generation clients, ensuring excellence across paid search, paid social, and broader acquisition strategy. Inspire, mentor, and empower a highperforming media team leading with conviction, curiosity, and collaboration while staying close to the work. Oversee the creation of audits, media plans, and growth strategies that connect media, creative, and customer experience to deliver tangible business outcomes. Set and uphold best practice standards across campaign design, optimisation, measurement, and reporting. Partner with SEO, Social, Creative, CRO, and Data teams to deliver integrated acquisition strategies. Champion innovation and continuous improvement, evolving Jaywings lead generation capabilities, processes, and use of technology. Play a key role in new business growth through strategy development, forecasting, and presenting proposals that demonstrate innovation and commercial acumen. Were looking for someone who: Has 8+ years experience in senior paid media roles, with a strong track record in lead generation strategy and delivery. Brings deep expertise across Paid Search and Paid Social (Google Ads, Meta, and other major platforms). Understands the full lead generation ecosystem from offline conversion tracking and CRM integration to landing page performance and email marketing. Demonstrates success leading and developing high-performing teams, balancing strategic excellence with delivery quality. Is highly skilled in forecasting, performance modelling, and investment planning for acquisition-driven clients. Has an advanced understanding of analytics, attribution, and measurement frameworks, including GA4 and platform reporting tools. Thrives in a collaborative environment, working seamlessly with creative, SEO, and CX specialists. In return well give you: A commitment to develop you and your career aspirations. A no-blame culture that encourages growth and experimentation. A focus on diversity, inclusion, sustainability, and mental health & wellbeing. A stunning office in the heart of Melbourne CBD, close to restaurants, bars, and everything Melbourne has to offer. A hybrid working model. A fully stocked beer and wine fridge, impromptu lunches, team social activities, and a cracking endofyear party. Enviable benefits including: Remote working from another time zone for up to 8 weeks per year. Birthday leave. A wellbeing day each year. So, if youre a passionate media leader who can balance strategy with handson excellence, drive innovation in performance marketing, and inspire others to deliver exceptional results Jaywing would love to hear from you! Jaywing is committed to building an inclusive and diverse culture. If youre doubting whether to apply because you dont meet every single requirement, we encourage you to still do so there may be other opportunities where youre the perfect fit. Please let us know if any adjustments need to be made throughout the interview process, and well do our best to accommodate. #J-18808-Ljbffr

Created: 2025-11-15