Growth Marketing Lead

WHAT IS BLINQ?The first interaction two people have is the bedrock of all strong business relationships. If you can make that experience special, you can start to build a great second interaction, and so on. Blinq is the tool to help people do that. We''re building a platform that allows you to share a snapshot of who you are with anyone, anywhere via digital business cards, dynamic email signatures and virtual backgrounds. Join us on our mission to help the world connect.The RoleWe are looking for a strong, data-driven Growth Marketing Leader to build our global growth marketing strategy and team. You will be responsible for driving revenue by building and guiding a multi-channel growth strategy, optimising ROI, and improving prospect and customer experience. You will scale conversions and drive customer engagement and retention. You have a relentless focus on the customer and will actively contribute to a culture of rapid experimentation, measurement, learning and iteration.This is a hybrid role working from our Melbourne or Sydney locations.What you will do:Set the global growth and performance marketing strategy and roadmap.Be accountable for attracting, winning and growing our user base.Build and develop a team of talented growth marketers and establish a high-performing culture.Execute a multi-channel growth strategy with a strong focus on scaled digital channels and capabilities.Execute rapid, data-driven experimentation across various channels to identify and scale the most effective ways to grow the business.Partner with Engineering to leverage data and ML-driven techniques to create sequenced and personalised scalable programs and user experiences.Partner with the Product and Strategy & Operations to understand funnel performance, generate ongoing insights, and ideate solutions to optimise the user journey.Innovative solutioning to scale the business, acquire new customers, and grow existing customers.What we look for in you:8+ years experience in Growth Marketing, preferably in a B2B SaaS environment.You thrive in the scale-up environment and dont mind rolling your sleeves up.Experience developing and executing multi-channel marketing strategies.Proficiency in marketing automation, lifecycle and CRM platforms.In-depth knowledge of current growth marketing trends and best practices.Analytical mindset - experience leveraging ML/data-driven marketing techniques and making decisions based on data and metrics.Experience with A/B testing, user cohorting, and other optimisation techniques.You enjoy building, leading and developing a team of talented marketers.You are comfortable across both strategy and execution, owning budgets and outcomes.Now, let''s talk about our inspiring work environment:Based in Melbourne, Australia, our vibrant team of 40 (and growing rapidly) is making waves in the industry. We believe in fostering a healthy work-life balance, board games, and top-notch stand-up desk workstations. It''s all about creativity and collaboration.Autonomy is our guiding principle, which is why we embrace hybrid work. Come in when you need to, or work at your optimal hourswhether that''s burning the midnight oil or rising with the sun.And here''s what we offer:As an early member of the Blinq family, you''ll enjoy a one-of-a-kind chance to influence the company''s direction in a dynamic, self-managed, and results-driven startup environment. Say goodbye to corporate nonsense and micro-management because here, you are your own boss. We believe in empowering our team members to unleash their full potential.Equity in the business and a competitive salary: We value our team members and want to ensure they share in our success.If you do not check all the boxes above, that is okay - we enthusiastically encourage you to apply!We welcome individuals at all experience levels and take pride in being an equal opportunity employer committed to creating an inclusive and diverse workforce. Join us on this remarkable journey as we reshape the way people connect and network. #J-18808-Ljbffr

Created: 2024-10-19