Marketing Director

Join to apply for the Marketing Director role at PlexusJoin to apply for the Marketing Director role at PlexusDirect message the job poster from PlexusAt Plexus, we''re not just growing -were scaling at speed. As a fast-moving legal tech company, weve built products that over 200 of the worlds top brands (like LOral, Woollies, Coca-Cola, Lion, and Nike) already love. And were just getting started.Were now seeking a Marketing Director to help us achieve ambitious goals, including a 30% year-over-year increase in marketing-sourced revenue. You''ll play a key role in refining our brand and demand generation strategies, improving lead quality, and driving innovative acquisition and content initiatives.This isnt a role where youll just be executing tasksyoull be shaping and delivering on our growth strategy, working closely with Sales, and making a direct impact on the business. If you''re someone who gets excited by solving complex marketing challenges, enjoys working autonomously, and wants to deepen their marketing leadership flex, this is your chance.About the role:Manage the Marketing team, function, operations and budget.Develop brand, demand generation, ABM and lifecycle programs, aligned to our ICP and growth goals.Collaborate with sales and product teams to ensure consistency in messaging and effectiveness in go-to-market strategies.Develop brand, platform and persona value-based narratives.Own AEO/SEO, CRO, and paid channels, focusing on predictable funnel growth.Refine our digital buyer journey, nurturing strategy and attribution model to improve conversions using our tech stack (HubSpot, Salesforce, and an ecosystem of AI-first platforms).Own Plexuss HubSpot and conversational AI instance, ensuring campaigns and processes scale with our growthDevelop thought leadership and persona-based content programs (e.g. articles, guides, webinars) that drive engagement and results.Deliver successful conferences and executive events.Track and measure campaign effectiveness and marketing performance, using data to make informed decisions.Optimise our sales hand-off process, providing SDRs with better insights to boost the acceptance of sales leads and opportunities by 30% or more.Your BackgroundYoure ready to lead a Marketing function with 8+ years in B2B marketing leadership, ideally in SaaS, tech, or even better, legal or financial tech.Youve built and executed digital-first marketing strategies that drive real results, and you know what best-in-class demand generation looks like.This role is a mix of strategy and execution - one day, youll be deep in campaign performance data, the next, youll be brainstorming high-level marketing plans with senior leadership. You know how to partner with Sales and work cross-functionally across GTM teams.We''d love to hear from you if you''reStrategic and self-driven: You take full ownership of marketing outcomes, identify high-impact opportunities, and confidently set direction without needing close oversight.Reliable and execution-focused: You manage multiple campaigns and initiatives at once, balancing strategic intent with flawless execution.Flexible and adaptable: Youre comfortable with change. You pivot quickly when priorities shift and bring stability to fast-moving environments.Clear and persuasive communicator: Whether its aligning senior stakeholders or writing compelling narratives, you bring people on the journey.Commercial and impact-led: You combine strategic thinking with a sharp focus on measurable outcomes. You care about results and know how to get them.Growth and demand at the core: Your background and inclination is in growth and digital marketing.Open and growth-minded: You take feedback seriously, invest in your own development, and lead by example.Bonus if: Youre familiar with HubSpot and Salesforce and know how to use them to connect marketing to revenue.Why Join Plexus?Own your work This is your chance to lead key initiatives and drive real growth.Move fast Were a growth-focused scale-up, meaning you can build, test, and iterate quickly.Make a difference Be part of a team thats redefining legal tech.Grow with us Career progression is huge here, and we invest in our people.Learn from the best Youll work closely with an experienced and supportive leadership team.Hybrid work model Three days in the office, two from wherever suits you.Ready to make a real impact? We are! Apply now and let''s rewrite the future of legal tech together.Plexus is an equal opportunity employer. We welcome and encourage applications from all backgrounds, communities and industries, and are committed to having a diverse team who, together, will kick huge, exciting and impactful goals.Seniority levelSeniority levelDirectorEmployment typeEmployment typeFull-timeJob functionJob functionMarketingIndustriesTechnology, Information and InternetReferrals increase your chances of interviewing at Plexus by 2xGet notified about new Marketing Director jobs in Melbourne, Victoria, Australia.Melbourne, Victoria, Australia 1 week agoMelbourne, Victoria, Australia A$240,000.00-A$260,000.00 3 weeks agoMelbourne, Victoria, Australia 2 weeks agoInterim Director of Performance Marketing (6-month fixed term contract)Melbourne, Victoria, Australia 3 days agoCremorne, Victoria, Australia 3 weeks agoDirector, Communications, Marketing and Digital GrowthMelbourne, Victoria, Australia 1 week agoMelbourne, Victoria, Australia 7 hours agoDirector of Sales & Marketing | Intercontinental Melbourne the RialtoMelbourne, Victoria, Australia 1 week agoMelbourne, Victoria, Australia 3 weeks agoMelbourne, Victoria, Australia 3 weeks agoMelbourne, Victoria, Australia 4 days agoMelbourne, Victoria, Australia 5 days agoMelbourne, Victoria, Australia 1 week agoMelbourne, Victoria, Australia 1 month agoMelbourne, Victoria, Australia 1 week agoDirector of Marketing and Community EngagementMelbourne, Victoria, Australia 5 days agoMelbourne, Victoria, Australia 5 days agoMelbourne, Victoria, Australia 2 weeks agoMelbourne, Victoria, Australia 4 weeks agoSouthbank, Victoria, Australia 1 week agoMelbourne, Victoria, Australia 1 month agoMelbourne, Victoria, Australia 1 week agoMelbourne, Victoria, Australia 2 weeks agoMelbourne, Victoria, Australia 5 days agoMelbourne, Victoria, Australia 1 week agoMelbourne, Victoria, Australia 2 weeks agoLead Earned Thinker (Account Director - PR)Melbourne, Victoria, Australia 3 days agoMelbourne, Victoria, Australia 1 month agoDirector - Small Cap Research Sales (Melbourne or Sydney based)Melbourne, Victoria, Australia A$250,000.00-A$350,000.00 2 weeks agoMelbourne, Victoria, Australia 1 week agoMelbourne, Victoria, Australia 1 week agoManager - Strategic Partnerships and New Business | 12 Month ContractMelbourne, Victoria, Australia 1 week agoWere unlocking community knowledge in a new way. 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Created: 2026-02-19