Content Strategist

The roleWe are looking to hire a Content Strategist (Fashion Design) to join our team in Sydney or Melbourne.Working at WGSNTogether, we create tomorrow A career with WGSN is fast-paced, exciting and full of opportunities to grow and develop. We''re a team of consumer and design trend forecasters, content creators, designers, data analysts, advisory consultants and much more, united by a common goal: to create tomorrow.WGSN''s trusted consumer and design forecasts power outstanding product design, enabling our customers to create a better future. Our services cover consumer insights, beauty, consumer tech, fashion, interiors, lifestyle, food and drink forecasting, data analytics and expert advisory. If you are an expert in your field, we want to hear from you.Role OverviewWGSN is strengthening its focus on Australia with dedicated, market-specific trend translation designed to reflect the unique rhythm of the region. This enhanced approach meets the need for clearer seasonal direction and focused guidance, particularly across women''s apparel and high street retail the heart of the local market ensuring brands receive insight that truly connects in-market.The Content Strategist, Australia (Fashion Design) will lead this work on the ground, turning WGSN''s global fashion direction into practical, locally relevant action for clients in Australia and New Zealand. By aligning trends to climate, lifestyle, retail cadence and Southern Hemisphere seasonality, the role helps clients understand what matters most and when to move strengthening engagement, confidence and long-term partnership value.The teamYou will partner regularly with:Global Fashion Design editors/strategists (Womenswear, Colour, Print & Graphics, Buying)Insight team (covering topics such as consumer, culture, sustainability themes)Regional commercial teams (Account Management, Client Success, Sales)Product and Marketing (to improve discoverability, packaging, and adoption)Senior leadership on strategic accountsKey AccountabilitiesAustralia-Specific Trend Translation (Core)Lead an Australia-first point of view on women''s apparel trends, anchored in the nuances of the local market and retail environmentTranslate WGSN''s global forecasts into clear, prioritised direction for AU/NZ clients defining what to act on, what to monitor, and when it matters commerciallyProvide Southern Hemisphere framing, buy windows and clear "what this means for AU/NZ" guidanceContent strategy and production (Fashion Design-led)Own the Australia Fashion Design content plan, focusing on high-value formats (colour & print, key items, buyers'' briefings, brands to watch, retail analysis)Produce actionable, timely content across WGSN channels and formats (articles, reports, decks and webinars) tailored to high street/non-luxury teamsDevelop repeatable frameworks (e.g. Australia Trend Priorities, Seasonality & Retail Cadence, Local Winners & White Space)Market intelligence and local credibilityTrack and interpret AU/NZ retail and consumer signals from calendars and competitive activity to product winners, value shifts, customer behaviour, sustainability trends and active/lifestyle influenceFeed relevant local insights into global narratives where appropriateClient-facing impact and service enablementSupport retention and growth through client meetings, renewals and strategic sessionsDeliver analyst-style presentations and webinars aligned to AU/NZ time zonesEquip commercial teams with clear talking points and scalable, client-ready assetsReduce reliance on bespoke workarounds by creating scalable content that answers repeated client questionsCross-category and cross-team collaboration (secondary support)Contribute to Menswear, Insight, Buying and Active where relevantWork closely with global Fashion Design teams to complementnot duplicateglobal coverage with AU-specific additionsThis list is not exhaustive and there may be other activities you are required to deliver.Experience RequiredSignificant experience in women''s apparel within high street / commercial / non-luxury fashion, ideally spanning trend, design, buying, merchandising, or forecastingProven ability to translate trends into commercial direction (what, why, how, and when) for retail teamsStrong understanding of the Australian fashion retail landscape, including local climate/lifestyle drivers and Southern Hemisphere seasonal realitiesKnowledge of Australian/NZ retail calendars and buying cycles across major categoriesProven content creation skills: writing, editing, structuring insight, and turning complexity into clear prioritised guidanceComfortable presenting to senior stakeholders and facilitating client sessions (virtual and in-person)Key Skills And BehavioursTrend translation & decision support: You don''t just spot trendsyou help clients act on themCommercial instinct: You understand how product succeeds in market (silhouette, fabrication, colour, price/value, retail timing)Clarity and structure: You can simplify "too many options" into a confident point of viewStakeholder management: Collaborative, responsive, and able to influence across functionsData and feedback fluency: You can use usage signals and client feedback to refine what you createOwnership: Comfortable being the single in-market content head for Australia, prioritising ruthlesslyNice to haveFamiliarity with sustainability trends in women''s apparel and how they show up commerciallyFootwear and/or activewear product understanding (given local lifestyle-led demand)Experience supporting B2B clients and renewal/retention outcomes through contentWorking pattern & travelPredominantly Australia-based with availability for AU time-zone client workOccasional travel within Australia and to New Zealand for key accounts, events, or research as neededCollaboration with global teams may require flexibility for some cross-time-zone meetingsWhat We OfferOur benefits and wellbeing package includes:20 days'' annual leave Fitness subsidyEmployee Assistance ProgrammeGreat learning and development opportunitiesMore About WGSNWGSN is the global authority on consumer trend forecasting.We help brands around the world create the right products at the right time for tomorrow''s consumer.Our values We Are EverywhereThe future is everything, it happens everywhere. WGSN is the world-leading forecaster because we track and analyse consumer behaviours, product innovation, design and creativity, everywhere.We Are Future FocusedWe utilise our global resources and intelligence to research, source and analyse quantitative and qualitative data to produce our forecasts. Everything we do is focused on working with our customers to create a successful and positive tomorrow.We Are RigorousWe source, review and assess quantitative and qualitative data to produce robust, actionable forecasts. To provide credible insights and design solutions for our clients, it is essential that rigour runs through everything we do.Our culture An inclusive culture is one of our key priorities. We want our people to truly be themselves and thrive. We love having a diverse team of people who bring new ideas, different strengths and perspectives & reflect the global audience we work with.Inclusive workforceWe are committed to supporting the environment and sustainability, including ensuring our pension plan defaults to sustainable options and striving to be net zero by 2030.Recognising great performance is a key part of our culture. Our Awards schemes recognise and reward the brilliant achievements of our people.We offer a flexible working environment with a wide range of flexible, hybrid and agile working arrangements. Conversations about flexible working have always beenand will continue to beactively encouraged here.We want to ensure everyone has the opportunity to perform their best when interviewing, so if you require any reasonable adjustments that would make you more comfortable during the process, please let us know so that we can do our best to support you.A Note for ApplicantsWe use AI to help our team screen applications and identify candidates whose skills and experience match the role. This technology removes personal information to promote a fair and unbiased process. We believe this tool helps us find the best talent while maintaining transparency and fairness.A Note for Recruiters Thank you so much for your interest in working with us at WGSN Our internal Talent Acquisition team takes care of all our recruitment efforts. When we need some extra help, we partner with agencies on our Preferred Supplier List (PSL) that truly understand our business, culture and ways of working together. Since we focus on these established partnerships, we''re unable to respond to unsolicited contacts or CVs from outside our PSL. But don''t worry If we decide to explore new partnerships, we''ll be sure to reach out. We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.

Created: 2026-02-18