Digital Marketing Specialist

Role Overview The Digital Marketing Specialist will support, and report to, the Performance Manager in the management, optimisation and scale for our core paid marketing channels including Meta, TikTok and Google. As a strategic and analytical thinker, you must have a growth-oriented mindset in driving the performance and efficiency across multiple global markets. This role requires a data-driven marketer with hands-on experience in paid performance campaign management, budget optimisation and analysis.What You''ll DoDaily managementbuilding, optimising and scalingof Meta, TikTok and Google channelsOversee performance of ancillary paid performance channels including Pinterest, TikTok Shop, MNTN and moreOptimise budget allocation to maximise ROI, CAC efficiency and overall profitabilityCollaborate with in-house performance creative team to develop compelling ad assets and testing frameworks through in-platform A/B testingOffer continuous insights and feedback to performance creative to ensure we are constantly testing new angles, iterations and trends to achieve more scaleMonitor attribution and performance metrics using tools including Northbeam, Google Analytics and Shopify to inform daily optimisation, scaling decisions and offer measurement and attribution solutionsAnalyse campaign performance data to identify trends, patterns and areas for optimisationproviding strategic recommendations to the Performance Manager for overall paid channel growthProvide weekly and monthly reports detailing campaign performance, insights and key optimisation opportunities Stay ahead of industry trends, platform updates and new ad product launches to implement cutting-edge performance strategiesWhat You''ll BringAt least 3 years'' hands-on paid performance experiencePast experience working with/for eCommerce DTC brandsProficiency in Meta Ads Manager and TikTok Ads Manager Bonus if have Google Ads experienceHigh level of analytical thinking a data-driven mindsetProven experience in global marketsIdeal Candidate ProfileThis role requires a mature, analytical and diligent professional who thrives in a data-driven environment. As you''ll be a key contributor to the global growth of the business, you must be self-starting and proactive in identifying opportunities to drive performance. We''re looking for someone who is:An analytical thinkingDiligent & detail-orientedProactive & takes initiativeAmbitious & growth orientedWhy Archies? Archies Footwear is in an exciting phase of global brand growth, investing in creative, brand and performance to fuel our next chapter. Joining Archies now means becoming part of a high-impact team shaping the brand''s future across multiple regions and channels. If you''re looking for a position where you can work with large budgets across 14 different countries,drive performance and grow with an ambitious global brand, we''d love to hear from youPlease note: This is an in-office role (MondayThursday) based in Melbourne CBD.Email your CV and a cover letter to

Created: 2026-02-16