Head of Marketing ANZ

Colleagues at Gentrack are one big team, working together to drive efficiency in two of the planet''s most precious resources, energy, and water. We are passionate people who want to drive change through technology and believe in making a difference. Our values drive decisions and how we interact and communicate with customers, partners, shareholders, and each other. Our core values are:Respect for the planetRespect for our customers andRespect for each otherGentrackers are a group of smart thinkers and dedicated doers. We are a diverse team who love our work and the people we work with and who collaborate and inspire each other to deliver creative solutions that make our customers successful. We are a team that shares knowledge, asks questions, raises the bar, and are expert advisers. At Gentrack we care about doing honest business that is good for not just customers but families, communities, and ultimately the planet. Gentrackers continuously look for a better way and drive quality into everything they do.This is a truly exciting time to join Gentrack with a clear growth strategy and a world class leadership team working to fulfil Gentrack''s global aspirations by having the most talented people, an inspiring culture, and a technology first, people centric business.The OpportunityWe are currently looking for a Head of Marketing ANZ for our Melbourne office reporting to the Regional Marketing Director APAC:Gentrack is a global leader in providing essential software solutions to utilities with the goal of bringing utilities into a sustainable era. In Asia, we''re growing rapidly and are looking for a dynamic and experienced Head of Marketing ANZ to join our team.This is a regional role supporting ANZ, perfect for a results-oriented individuals with a passion for B2B marketing in the software industry, ready to make a significant impact across the region.The SpecificsAs our Head of Marketing ANZ, you''ll be instrumental in supporting the go-to-market strategy to build lead generation, customer retention and build brand awareness in ANZ.This is a senior role including strategy and execution: you will be part of the leadership team of the region but also responsible with the full hands-on execution.Regional Marketing Leadership: Develop and execute the ANZ & Pacific Islands regional marketing strategy aligned with Gentrack''s global goals and local sales objectives.Act as the primary marketing partner for the ANZ regional leadership and sales teams.Build brand visibility and credibility within the energy and water industriesOrganise hospitality events to create strong relationships between Gentrack and existing customers or prospectsSupport Gentrack''s investors events, media and communication needsEnsure close alignment with sales, product, and global marketing teams to align strategies and ensure integrated campaign executionCampaigns & Demand Generation: Plan and deliver integrated campaigns across digital, social, trade shows, and traditional channels to build awareness and generate qualified leadsDeliver targeted account-based marketing (ABM) programs to support sales, pre-sales in converting strategic opportunitiesWrite press releases, LinkedIn posts, blog articles, and case studies relevant to the ANZ regionDevelop and execute targeted account-based marketing (ABM) programs to support Sales and Pre-Sales teams in converting strategic opportunitiesLeverage marketing automation tools (e.g., HubSpot) and CRM systems to manage lead nurturing and measure campaign performance and ROIMarket & Competitive Intelligence: Monitor regulatory changes, industry developments, and competitor activities in energy and water marketsTranslate insights into actionable marketing initiatives and thought-leadership contentProvide regular updates to global and regional teams on emerging trends and opportunitiesDigital Marketing & Analytics: Lead performance marketing initiatives to drive awareness and pipeline growthCollaborate with Digital Marketing to measure campaign effectiveness and continuously improve performance of regional campaignsEvents & Trade Shows:Lead the strategy, planning, and execution of regional trade shows, conferences, partner events and webinarsManage agencies and vendor relationships, booth design, logistics, and post-event lead follow-upEnsure Gentrack''s presence at events reflects brand excellence and thought leadershipIdentify and coordinate speaking opportunities to enhance visibility and credibilityAdditional Tasks:This role entails both domestic and international travelThis role involves evening calls to accommodate Europe times (once to a few times a week)In addition to this you are required to carry out any other duties as reasonably requested by your managerSupport occasional internal events and communicationsWhat we are looking for:6-10+ years'' experience in a B2B marketing in a tech/software environmentGo-to-market planning capabilities including demand generation and experience in hands-on executionAnalytical and structured to analyse data to ensure that programs support business goalsAbility to execute quickly in an extremely fast paced, high growth environmentExcellent interpersonal and communication skills; ability to influence others without formal authorityHighly organised and detail orientedDecision maker with strong planning and organisational skills, ability to manage multiple priorities and tasksCreative thinker who can see "the big picture" and unite new and exciting ideas with practical executionsExperience working in a start-up environment or smaller company with a big visionUnderstanding of the utilities industry (energy/water)Working in a scale-up and fast growth environmentHubspot experience to run campaignsFamiliarity with design tools like Canva or basic video editing software is a plusA positive, high-energy, and can-do attitude is essential, as you''ll be managing diverse tasks in a fast-paced environmentExceptional communication and writing skills with the ability to articulate complex concepts clearly and conciselyWillingness to travel occasionally (generally less than 10%) to support key events across the regionWillingness to take evening calls with necessaryWhat we offer in return:Personal growth in leadership, commercial acumen and technical excellenceTo be part of a global, winning high growth organization with a career path to matchA vibrant, culture full of people passionate about transformation and making a difference -with a one team, collaborative ethosA competitive reward package that truly awards our top talentA chance to make a true impact on society and the planetGentrack want to work with the best people, no matter their background. So, if you are passionate about learning new things and keen to join the mission, you will fit right in.LI#JB1

Created: 2026-02-02