About ROLLER ROLLER is not your average software-as-a-service company. With a global presence in over 30 countries, we''re here to bring some excitement to the leisure and attractions industry and make a difference! Our mission is to help businesses operate smoothly and create fun and memorable guest experiences by providing seamless ticketing, point-of-sale, self-serve kiosks, memberships and digital waiver processes. But here''s the best part: our team. We''re a group of 120+ highly passionate, enthusiastic, and down-to-earth professionals located all around the world who are all working together to build something truly remarkable. We''re aiming high and believe that the possibilities are endless. As we continue to grow globally, we''re excited to write our success story and have fun along the way. We genuinely love what we do, and we''re looking for like-minded people to join us on this amazing journey. If you''re ready to be part of a dynamic team and make a real impact, come aboard, and let''s create some unforgettable experiences together at ROLLER! About the Role At ROLLER, our mission is to create experiences that bring joy and happiness to the world. To help make this happen, were on a quest to elevate our business and propel growth with an exciting new Senior Paid Media Specialist position. This person will join the vibrant marketing team and have a strategic and hands-on approach to overseeing paid advertising efforts. The role encompasses management of all paid search, Account Based Marketing (ABM), paid social, display, remarketing, and retargeting campaigns. Were looking for someone who will use their creativity and analytical prowess to drive ROI, increase traffic, and enhance customer acquisition.The right person will live and breathe ROLLERs success and use key performance indicators (KPIs) to maximize budget efficiency and foster business growth. A focus for the role will be on optimizing metrics like Cost Per Click (CPC) and Cost Per Acquisition (CPA), enhancing ad effectiveness through Click-Through Rate (CTR) and Quality Score, and increasing visibility with Impression Share. The ideal candidate will own our long-term success metrics, such as the Lifetime Value to Customer Acquisition Cost (LTV:CAC) ratio, Return on Ad Spend (ROAS), and Conversion Rate (CR). Theyll also be passionate about fine-tuning strategies using Engagement Rate, Customer Retention Rate, and on-site behaviors as their compass. Ready to infuse joy and creativity into every click? Join our journey today as ROLLER''s Senior Paid Media Specialist and turn your passion into impact. What You''ll Do Develop and execute a comprehensive paid media strategy across platforms such as Google AdWords, Bing, Facebook, LinkedIn, and others, ensuring alignment with business goals. Manage substantial budgets, forecast spending, and adjust strategies to optimize spend and performance. Lead ABM initiatives, targeting specific accounts with tailored messaging and creative strategies. Conduct rigorous A/B testing, data analysis, and optimization of campaigns to maximize ROI and conversion rates. Oversee the creation and optimization of landing pages and ad copy to enhance paid campaign performance. Maintain up-to-date knowledge of digital marketing trends, tools, and practices, applying this knowledge to innovate and stay ahead of the competition. Collaborate closely with the marketing and sales teams to align paid media strategies with broader business objectives. Analyze competitor strategies and market dynamics to identify opportunities for growth and improvement. About You 5+ years of experience in paid media, with a strong track record of success in SEM, paid social, and ABM in a B2B SaaS environment. Expertise in managing significant advertising budgets and demonstrating measurable success in achieving business goals. Deep understanding of digital marketing analytics, with proficiency in tools such as Google Analytics and bid management solutions. Strong background in campaign analysis and reporting, with the ability to derive insights and strategies from data. Experience with landing page optimization, keyword discovery, and SEM optimization techniques. Familiarity with HTML, CSS, and JavaScript, and understanding of their impact on paid media performance. Proficiency with CRM systems, ideally HubSpot, is advantageous. Bachelors or Masters degree in Marketing, Business, or a related quantitative field. Perks! You''ll get to work on a category-leading product that customers love in a fun, high-growth industry! Check our Capterra and G2 reviews. 4 ROLLER Recharge days per year (that is 4 additional days of leave that we all take off together as a team to rest and recuperate) Access to regular company events, social sessions, and genuine career progression opportunities. Team Member Assistance Program to proactively support our team''s health and wellbeing - access to coaching, education modules, weekly webinars, and more. 16 weeks paid Parental Leave for primary carers and 4 weeks paid Parental Leave for secondary carers. Opportunity to work with a passionate, driven team in a dynamic and growing industry. Individual learning & development budget plus genuine career growth opportunities as we continue to expand! At ROLLER, youll contribute to a mission that matters, in an environment that encourages innovation, creativity, and growth. If youre ready to take your career to new heights with a company at the forefront of the leisure and attractions industry, we want to hear from you. What You Can Expect Initial call with our Talent Acquisition ManagerYou''ll have an initial call with our Talent Acquisition Manager to chat through some of your experience to date, salary expectations and you can check off any initial questions you might have. Interview with the Hiring ManagerYou''ll get to meet with the hiring manager to learn more about the role & ROLLER whilst also talking through your experience in more detail. Loop InterviewsThis is where you will get to meet our wider ROLLER team to do a ''vibe check'' on us to make sure our culture & vibe meet what you are looking for! OfferIf all lights are green and the fit feel right, we''ll conduct reference checks and you''ll receive an offer to join! Successful applicants will be required to complete a background check (including criminal history) prior to commencement of employment #J-18808-Ljbffr
Job Title
Senior Paid Media Specialist